(Oslo, September 10, 2021) YLTV has been awarded the TONO Media Prize 2021. – YLTV exudes the joy of media and takes the pulse of the street, 24/7, all year round, the jury writes in its justification.
/ 10/09/2021 / Willy MartinsenOn Friday, September 10, TONO YLTV CEO and driving force Marius Solberg was surprised with the Mediator Award during a podcast recording. Solberg was a guest on the TONO podcast, Lage Musikk, hosted by artist and songwriter Torgny Amdam. The podcast host has also served as a jury chair for the EDVARD Award.
– It's very nice to get confirmation that you're doing something good. It takes blood, sweat and tears to run a "passion project" like this, and it's things like this and nice DMs from people that make you care. It's not about money or what the industry cares about. It's the people watching that matter, said Marius Solberg, when he received the award, which consists of 50,000 kroner and a diploma designed by Magne Furuholmen.
"Marius Solberg has dedicated his entire life to a genre that has historically been crucial for many underground communities and their members. With YLTV, Solberg has elevated, challenged and enriched the hip-hop and rap scene for a number of years. Through high-quality multimedia journalism and dedication to established, as well as new, talents, Solberg has created attention for the genre in an impressive way. YLTV oozes the joy of communicating and takes the pulse of the streets, 24/7, all year round. In this way, Solberg contributes to challenging the popular field with new voices and perspectives that otherwise rarely get into the spotlight of mainstream society."
The story continues below the picture.
TONO's Mediation Award is presented once a year to individuals or organizations that make an exceptional effort to increase knowledge, understanding and excitement about music and its creation. Previous recipients include the Øya Festival, Mannfred Eicher/ECM, music publisher Leif Dramstad and hip hop mediator Tommy Tee. In 2020, the Jazznytt blog "Now's the time" was awarded the award, and 2021 is the second year the award has gone to a media channel.
The jury for TONO's Media Prize is the same as for the EDVARD Prize. and in 2021 has consisted of Peter Edwards (Norwegian Composers' Association), Kristin Norderval (Norwegian Composers' Association), Samsaya Sharma (NOPA), Sten Ove Toft (Independent), Ole Børud (Independent), Thomas Wettergreen (Music Publishers), Oda Svendsby (Music Publishers) and jury chair Torgny Amdam (NOPA, jury chair).
About TONO:
TONO was founded in 1928 and is a non-profit cooperative owned and managed by authors (composers and lyricists) and music publishers, and which on their behalf manages the economic copyrights in the music they have created. TONO grants permission for the use of protected music, for example on radio, TV, the internet, concerts and cinemas for a fee, and transfers its financial results each year to the rights holders in music that has been played publicly. TONO has 37,000 members, but works for several million authors and music publishers from the rest of the world in the Norwegian territory. TONO's collects and simplifies the licensing of protected music and gives music creators an economic basis for creating new musical works. TONO's turnover in 2020 was kr 712,4 millions.
For more information:
Willy Martinsen, communications manager at TONO, willy.martinsen@tono.no, mobile 909 65 254.
