“Not having music is a disaster. We might as well close the store,” says Talia Sofie Gran at Lille Vinkel Sko. All over the country, businesses are using music to create good customer experiences.
/ 07/08/2019 / Kristian DugstadTONO has met five companies with a passionate relationship with their background music. MPH|Milesperhour, Espresso House, Høyer Woman, Lille Vinkel Sko and Doda dance shop at Byporten Shopping in Oslo believe background music is important for their businesses.
According to a 2017 survey conducted by YouGov on behalf of TONO, three out of four Norwegians believe that background music contributes positively to a visit to a cafe, restaurant, shopping center, and the like.
During a visit to Byporten, TONO's Marketing Director, Tommy Tangløkken, asked what Morten Olesen of MPH|Milesperhour thinks would have happened if he had turned off the music.
– Then I think sales would have gone down. We are very conscious of the music we play, and always think about our customers, says Olesen.
Watch the video here: