More than half of the Norwegian population has been to a concert in the last 12 months. It also seems that Norwegians enjoy going to concerts more than Swedes, and it is primarily pop, and then rock, that draws us to concert halls.
/ 18/12/2015 / codexPhoto above: Carnival Kids at by:Larm 2015 (photo: Per Otto Oppi Christiansen)
In TONO's Digital Music 2015 survey conducted by the analysis company YouGov among Norwegians aged 12-65, 57 percent state that they have been to a concert in the last 12 months. Among those who have been to a concert, a full 47 percent say that they have been to more than 3 concerts in the last 12 months. 4 percent say they have been to more than 10 concerts. As if that were not enough, 67 percent of us also say that it is unthinkable not to listen to music in our daily lives.
TONO facilitates all concerts in Norway by granting permission for the performance of protected music on behalf of its owners: Those who have written and own the works that are performed (composers, songwriters, lyricists and music publishers). In 2014, 56 million of TONO's income came from the concert sector. Now the organization has asked Norwegians directly about their attitudes towards, and interest in, "live" music.
– More than half of all Norwegians between the ages of 12 and 67 stated in the survey that they had been to a concert in the past year. This is evidence of a music-interested population that actively seeks out good, live music experiences. Not least, it is worth noting that it seems that we enjoy going to concerts even more than the Swedes, says TONO's communications manager Willy Martinsen.
The survey was also conducted in Sweden, where 52 percent of respondents said they had been to a concert in the past year – compared to 57 percent of Norwegians. Incidentally, 46 percent of Swedes said they had been to more than 3 concerts in the period.
In Norway, the 18-29 age group is the most likely to have been to a concert in the past 12 months, and it is also the group where the most people (50%) have been to a concert more than 3 times in the past 12 months. The survey also shows that it is those living in the most urban areas (over 50,000 inhabitants) who are the most likely (64 percent) to have been to a concert in the past year, and the most likely to have been to more than 3 concerts (54%).
– How often one goes to a concert is naturally related to one's life situation. Young adults who live in cities have both the time and opportunity to take advantage of a rich concert offering, and naturally rank at the top among those who go to concerts most often. We should also not forget that many Norwegian artists also have a lot of touring activity in the rural areas, not least during this Christmas season, and that it is an important source of income for those whose professional path is to create and perform the music we all enjoy, says Willy Martinsen.
– Pop, 56%
– Rock, 47%
– Classic, 14%
– Jazz, 14%
– People, 13%
– Soul/R'n'B/Hip-hop, 12%
– Metal, 11%
– Blues, 10%
– Opera, 9%
– Electronica, 8%
Digital Music 2015 is a Nordic survey conducted in Norway, Sweden, Denmark and Finland by the research institute YouGov on behalf of TONO and its sister organizations in the Nordic countries. In Norway, 807 CAWI interviews were conducted among people aged 12-65 in the period 17-29. September 2015.
For more information:
Willy Martinsen, communications manager at TONO, mobile 909 65 254, willy.martinsen@tono.no
About TONO:
TONO is a non-profit cooperative, founded in 1928, owned and managed by its members: Composers, songwriters, lyricists and music publishers. TONO manages performance rights for musical works in Norway and collects remuneration for their public performance. TONO currently represents more than 27,000 Norwegian composers, lyricists and music publishers. Through mutual representation agreements with similar companies in other countries, TONO practically manages the entire world repertoire in Norway. TONO's results are transferred to the rights holders in performed works, and thus TONO facilitates the use of music in society, while at the same time giving the rights holders TONO works for a basis for constantly creating new musical works.