75 percent of Norwegians believe that background music contributes positively to a visit to a cafe, restaurant, pub, shopping mall, etc. This is shown by a new survey conducted by the analysis company YouGov on behalf of TONO.
/ 04/09/2017 / Willy MartinsenBackground music creates a good atmosphere – now it can be stated with certainty. The analysis company YouGov has asked more than 4000 Scandinavians, including 1007 Norwegians, what they think about background music in restaurants and other public spaces. 75 percent of Norwegians believe that background music contributes positively to a visit to restaurants and in companies' customer premises.
– We also note that only 16 percent believe that background music does not have a positive impact when visiting customer premises or restaurants. We also know from other surveys that the correct use of background music helps customers stay longer in stores and makes the shopping experience a positive one, and the same obviously applies to restaurants, says Cato Strøm, CEO of TONO.
The survey also asked Norwegians whether they prefer to hear background music they are familiar with or not. Here too, Norwegians are clear – 70 percent prefer music they have heard before.
– This does not mean that you should only play radio hits. The most important choice is to have a music profile that matches the company's values and other profile, and that also reflects the customer segment you want to attract. If a restaurant specializes in Mexican, Cuban or Italian food, experience shows that this should be reflected in the music offered to guests, says Cato Strøm.
All companies in Norway that have customer premises and where they wish to use background music managed by TONO and Gramo must have an agreement with the companies. The agreements provide a license for the use, while the paying customers know that they are contributing financially to songwriters, musicians and artists being able to have income from their music creation, and thus be able to create new music for the benefit of the businesses.
See the survey here (pdf document, opens in new window)
Digital Music Services in the Nordics 2017 was commissioned by TONO and its sister societies KODA and Teosto. Interviews were conducted with over 1000 people aged 15-65, as well as parents of children aged 12-14, in each of the four Nordic countries represented (Norway, Sweden, Denmark and Finland). In total, over 4000 online interviews were conducted.
About TONO:
TONO is a non-profit cooperative, founded in 1928, owned and managed by its members: composers, lyricists and music publishers. TONO manages performance rights for musical works in Norway, and collects royalties for their public performance. TONO represents Today more than 30,000 TONO members, as well as more than 2,5 million authors from other countries in the Norwegian territory through reciprocal agreements with sister societies worldwide. TONO's results for distribution are transferred to the rights holders in performed musical works. TONO facilitates the use of music in society, while at the same time providing music creators with a basis for constantly creating new musical works. For more info: www.tono.no
For more information:
Willy Martinsen, communications manager at TONO | mob. 909 65 254, | willy.martinsen@tono.no
Photo above: istockphoto