The right background music in customer premises enhances well-being and increases sales. TONO is now launching a background music magazine to increase knowledge among Norwegian businesses about why they should play good and appropriate music for their employees and customers.
/ 13/04/2023 / Willy MartinsenMusic can change the shopping experience, restaurant visits and sales. Research shows that music also has something to do with the well-being and mood of employees and customers.
– Most people would agree that music enhances experiences in private contexts, but music can also enhance shopping experiences, restaurant visits and a trip to the hairdresser. We at TONO want to make Norwegian businesses aware of the power of good and right music, and are therefore launching a background music magazine where we will share useful tips, information and inspiration, says TONO's communications director, Willy Martinsen.
In an era where artificial intelligence can create music and some companies offer so-called "royalty-free" music backdrops to shops, hotels, restaurants and others who use music on the premises, as well as film and production companies, TONO believes that good and often well-known music is becoming even more important.
– Background music that causes irritation is counterproductive. That is why it is so important that those who use background music get the benefits that are there by choosing the right music. Often it is music that customers already have a relationship with, that is often played on the radio and that they themselves like to listen to on streaming services. With a TONO permit, businesses are free to pick and choose from both known and unknown music from the entire world repertoire of music that TONO manages, says Martinsen.
The money businesses pay TONO becomes important income for those who create music and lyrics.
On www.musikkenforsterker.no There is already a lot of content in place – and new content will be published monthly throughout 2023. The content will again be distributed to the target audience via social media and an email newsletter.
In the background music magazine you will find stories about why it is smart to use TONO music as background music, why a TONO license is required for concerts and accommodation or catering establishments, and why it is important to report to TONO what is being played live. Readers can also meet some TONO members who tell what TONO means to them and why they are grateful that businesses use their music.
TONO was founded in 1928 and is a non-profit cooperative owned and managed by songwriters, composers, lyricists and music publishers, and which manages the economic copyrights in their musical works. TONO grants permission for the use of protected music on radio, TV, the internet, concerts, cinema, etc. for a fee, and transfers its financial results each year to the rights holders of music that has been performed publicly. TONO has more than 39,000 members in Norway, but also works for millions of authors and music publishers from around the world. TONO gives music creators an economic basis to create new music, and collects and simplifies the licensing of protected music to music users. TONO had a turnover of NOK 843,9 million in 2021.
For more information:
Willy Martinsen, Communications Director at TONO, mobile 909 65 254, willy.martinsen (a) tono.no