TONO presented Nordic AI model in Seoul

– TONO and our sister societies around the world are meeting the AI ​​challenge through global collaboration, says TONO's Inger Elise Mey. – The global collaboration through CISAC, which represents more than 200 rights companies worldwide, has over 100 years created many of the good framework conditions within which the world's songwriters, composers, lyricists and music publishers can work.

But once again, copyright is being challenged by new technology. Artificial intelligence was the main topic when TONO's department director Inger Elise Mey represented TONO in
The CISAC meeting organized by TONO's Korean sister society KOMCA in Seoul last week. There, legal experts from 27 countries met in the Legal Committee under the main slogan "How can artificial intelligence use music in a way that both promotes innovation and protects the rights of creators?"

CISAC has previously warned that unauthorized use of protected works in AI training and lack of transparency about training data could undermine authors' income base and the established copyright order.

Nordic model presented
On the second day of the meeting, Mey presented the new Nordic licensing model for the use of music in artificial intelligence, developed in collaboration between TONO and sister organizations KODA (Denmark), STIM (Sweden), TEOSTO (Finland) and STEF (Iceland).

The model is designed to make it easier for AI developers to clarify the use of music – and to ensure that creators get paid.

– The Nordic organizations want to show that technological innovation and respect for copyright can go hand in hand. Our model shows that licensing music for AI use is entirely possible when it happens on collective and fair terms, says Mey.

During his stay in Seoul, Mey also met with KOMCA Chairman Choo Ga ​​Yeoul, one of South Korea's most famous artists and songwriters. The conversation focused on experiences with collective licensing of AI services in Korea, and the need for closer cooperation between Nordic and Asian rights organizations.

“It is inspiring to see how rights organizations in different parts of the world are working on the same issues. We are facing global challenges that require global solutions,” says Mey.

TONO will contribute to fair AI development

Developments in artificial intelligence are moving rapidly, and TONO is actively working to ensure that the value of music is safeguarded in the face of new technologies. The Nordic licensing model is one of several initiatives that will ensure transparency, fairness and a sustainable framework for the use of music in AI.

– AI represents great opportunities, but also a clear need for accountability. Through collaboration across borders, we want to contribute to solutions that both give room for innovation and ensure that creators get their rightful share of the value creation, says Mey.

In Norway, the central issue is now how the EU's AI Act and Digital Services Act are implemented into Norwegian law. TONO has submitted two consultation responses in this context. You can read them here (attachment, pdf)

Consultation response TONO DSA 1

Hearing response TONO KI regulation 1