Photo: Helge Brekke
TONO-vors and several sessions in the conference program. This is TONO at By:larm 2026.
/ 08/09/2026 / Kristian DugstadTONO has been a sponsor of by:Larm for more than 20 years. This year you can visit us in TONO Lounge at Dansens Hus Thursday and Friday, mingle, eat and drink at TONO-vors on Friday and participate in several sessions that we present in the conference program. Below you can see which events we are involved in this year:
Thursday at 12.30 - 13.00 you can get free TONO picks and TONO cupcakes outside the House of Dance. This is also a great opportunity to have a chat with TONO, and feel free to ask us any questions you may have. Copyright, licensing, settlements, this summer's TONO debate - whatever, bring it up with us.
Friday 11.09 at 10:00 - Dansens Hus 2
Here we offer a real top panel when copyright lawyer and department director for International at TONO, Inger Elise Mey, leads a conversation where we have invited good friends from Danish Koda and German Gema. Here is the event description:
GEMA v. Suno – and the battle over what's inside the machine
Can generative AI companies train their models on copyrighted music without permission – and without paying the people who actually created it? This summer, a German court gave us one of the clearest answers yet.
In a landmark ruling, the Munich Regional Court found that AI music company Suno had infringed copyright by using protected works represented by GEMA. The decision addresses some of the biggest questions surrounding generative AI: What happens to music during AI training? Can protected works be "memorized" inside an AI model? Does text and data mining provide a legal safe harbor – and who is responsible when AI generates recognizable elements of existing music?
In this panel Dr. Armelle Grandjean (Legal Counsel at GEMA) and Nicky Valbjørn Trebbien (Legal and Public Affairs Director at Koda) take us inside the case and discuss what the ruling could mean for music, copyright and AI across Europe.
What did the court actually decide – and what happens next?
Moderated by Inger Elise Mey (Director of International Affairs, TONO)
Friday 11 September at 14:00 – Dansens Hus 2
TONO and NOPA invite you to this year's songwriter talk with Bertine Zetlitz in conversation with Torgny Amdam.
Over the decades, Bertine Zetlitz has written and released songs like "Fate," "Girl Like You," and "Fake Your Beauty." With a distinctive musical signature and strong songwriting voice, she has left a clear mark on both Norwegian and international pop music.
In this conversation, the audience gets an insight into her creative process, how she works as a songwriter, what tools she uses, and what inspires her to create new music. The conversation is led by artist, songwriter, TONO member and NOPA chairman Torgny Amdam.
Friday 11 September at 15:00 – Store Street Art
In recent years, TONO has been the subject of more debate than most other institutions in Norwegian music life.
In this seminar, you can experience an open and informal conversation between TONO's CEO Karl Vestli and manager and music publisher Aslak Klever. There will be room for questions, criticism, discussion and reflection on TONO's role, challenges and direction.
Friday 11.09 at 16:00 – Delegate check-in (Oslo Street Art)
TONO invites you to a preview before we go out for the concert night!
There will be pizza, beer and a DJ in the Delegate Check-in, after the last seminar of the day. The pre-show is a great opportunity to mingle with industry professionals before you head out on the night of the concert. You are most welcome, and we look forward to seeing you!