TONO-vors and professional content. This is TONO at By:larm 2025.
/ 05/09/2025 / Kristian DugstadTONO has been a By:Larm sponsor for more than 20 years. This year you can visit us in TONO Lounge at Dansens Hus, come on TONO-vors on Thursday (where we offer food and drinks) or attend one of the sessions we present in the conference program.
At 11.00-11.45 - VULKAN ARENA
TONO's CEO Karl Vestli participates in this panel presented by NEMAA and EMMA, the Norwegian and international management associations.
The EU's Collective Rights Management (CRM) Directive was introduced to ensure that songwriters, artists, and rights holders are fairly compensated. While some Nordic organizations have already implemented most aspects of the directive, others are still lagging behind – raising questions about legality, fairness, and competitiveness.
At the same time, creators face mounting challenges. Streaming payouts remain low, live touring has become more expensive, and inflation is squeezing both songwriters, artists, producers, and the wider music sector. In this environment, every dollar of royalties matters more than ever. The CRM directive was intended to increase transparency, make it easier for rights holders to track and receive their royalties, and to give them more choice in how and where their rights are managed. So, what's the status here?
1:00 PM-1:45 PM – DANCE HOUSE 1
Myra and Sondre Lerche meet to talk about their path into music, their songwriter identity today, and how it has developed over time. Together with moderator Anna Nor Sørensen, they share thoughts on language choices, sources of inspiration, but also about the economics behind music: what works, what doesn't – and how do you actually make this work?
3:00 PM-3:45 PM – DANCE HOUSE 1
First came the song. Then came the AI that learned from it. Now comes the question: who gets paid? This TONO panel, featuring experts from all the Nordic CMO societies, dives into the challenges of licensing musical works — for use in AI training and in the music AI generates. We'll discuss rights, revenue, licensing and the responsibility of AI companies, and the panel will explore how to keep music creation fair in the (r)age of the machine
4:30 PM-5:00 PM – BEYOND
We offer food, drinks and a great atmosphere at Bortenfor, after the last seminar of the day. The pre-show is a great opportunity to mingle with industry professionals before you go out on the night of the concert. You are most welcome, and we look forward to seeing you!
12.00 – 12.45 – VULKAN ARENA
Without songwriters, composers and lyricists, musicians and artists have no songs to perform, and concert organizers have no tickets to sell. But what is a song really worth in terms of money, to the songwriter and the concert organizer? What should the songwriter's fee be calculated on? What is reasonable, reasonable and fair for the songwriters – and for the concert organizers?
TONO recently announced that the organization wants to develop a better model for concert organizers in collaboration with the organizers themselves. The organizing organizations are positive about dialogue, but ask questions about what such a model might look like and whether it is possible for concert organizers to live with it.
At by:Larm, TONO chairman Ole Henrik Antonsen and Norwegian Cultural Organizers chairman Per-Harald Nilsson will meet for an honest summit about songwriter rights, concert economics and distribution in Norwegian concert life.