TONO connects the world's music creators with companies such as Spotify, Netflix, NRK and Live Nation. Now the organization has chosen Knowit as a technology partner in a comprehensive investment in future-oriented solutions for managing TONO's music rights. Among the services that will be developed is an online store for music rights.
/ 29/01/2025 / Willy Martinsen– TONO simplifies music licensing for Norwegian businesses while ensuring that the world's music creators get paid. We are now in the midst of a digital transformation that will strengthen our position as a data-driven organization, while delivering better user experiences to both music creators and music users. We chose Knowit after a thorough process with several suppliers. We were impressed by their breadth of expertise, their commitment and their understanding of the challenges we are to solve, says TONO CEO, Karl Vestli.
Knowit is thrilled to have been chosen to lead the project:
– For us, this is a very exciting project. TONO is a central player in Norwegian society and the music industry, and is at the same time an offensive and forward-looking organization. The project suits us incredibly well because it requires an interdisciplinary approach. We get to use cutting-edge expertise from a wide range of professional environments in Knowit, says Stine Strandvik, customer manager for TONO at Knowit.
Knowit will assist with the development of new tools internally at TONO, as well as further development of the member and customer portal Mitt TONO. Through automation and better solutions for the administration of TONO's music rights, operations will be streamlined and strengthened. Key words are increased data quality, more frequent payments to music creators, and the possibility of constantly developing new services for creators and users of music.
On the user side, that is, both music creators and music users, there will be new and user-friendly solutions for self-service, better user interfaces and increased visibility into one's own data.
– We handle enormous amounts of data about rights holders, musical works, streaming, concerts, radio and TV broadcasts, and we manage large sums of money with an annual turnover of around one billion kroner. Our vision is to create value for creators and users of music, and now we are making a real leap to ensure that we can do this in the future, says Vestli.
The agreement between TONO and Knowit was signed on January 15. The first deliveries will be ready during 2025. TONO plans to involve both customers and members in the development to ensure that the new solutions meet the needs of users.
TONO is the Norwegian collective management organization for songwriters, composers, lyricists and music publishers, and is owned and governed by them. TONO has 43,000 members and also represents millions of music creators from the rest of the world. TONO simplifies music licensing and has a vision to create value for everyone who creates and uses music. TONO's customers include broadcasters, music and film streaming services, concert organizers, hotels, cafes, restaurants, cinemas, etc. Read more at www.tono.no.
Knowit is a Nordic consulting company that supports companies and organizations in their digital transformation. With a unique combination of expertise in technology, design, communication and strategy, we develop innovative and sustainable solutions that provide high business value for our customers. Knowit is listed on NASDAQ in Stockholm and has operations in Sweden, Norway, Denmark, Finland, Germany and Poland. With over 4000 experts and specialists, we collaborate with customers and partners to develop solutions that contribute to a sustainable and humane society – a society where we ourselves want to live and develop.
Read more at www.knowit.no.
Willy Martinsen, Communications Director at TONO, mobile 909 65,254, email willy.martinsen (a) tono.no
Stine Strandvik, commercial manager for analysis, marketing and CRM at Knowit, mob 917 71,227, stine.strandvik (a) knowit.no