The media industry is gathering this week in Bergen for the Nordic Media Days. In 2022, TONO will be present at the conference for the first time.
/ 04/05/2022 / Kristian DugstadWednesday to Friday this week, May 4-6, the media industry will gather in Grieghallen in Bergen. Nordic Media Days is the largest media conference in the Nordic region, and around 2000 participants gather here every year.
In 2022, TONO will be present at the conference.
– Nordic Media Days is one of the most important meeting places for the Norwegian media industry. Music is a key tool for media businesses, and many of the actors who participate are, or should become, customers of TONO, and we hope and believe that it will be useful for both the media industry and TONO that we participate, says Willy Martinsen, Head of Communications at TONO.
The full program for Nordic Media Days 2022 can be found here.
Over 130 speakers contribute to the Nordic Media Days' rich conference program, offering updates on the latest in the rapidly developing media industry.
Over the next few days, Grieghallen will also be filled with stands from the industry's suppliers and service providers. Here, you will be able to meet TONO to ask questions and get information about agreements and rights.
– A stand can create many good meetings with customers and partners. We hope to increase the media industry's knowledge of TONO, and remind them how easy and good it is for the media industry to have access to a whole world repertoire of music with one TONO agreement. To show what and who the very core of what TONO is, we are also offering NMD participants a mini-concert with artist, songwriter and TONO member dePresno on the EXPO stage on Thursday afternoon, as a kind of musical calling card, says Martinsen.
Bjarte de Presno Borthen is one of TONO's 37,000 members. He debuted with the single Friend of the Devil in 2016, and has long since established himself as a critically acclaimed and exciting songwriter and artist. The TV audience really got to know him in the NRK1 series "De Neste" in 2021.
Participants at the Nordic Media Days can watch the concert on the EXPO stage in Grieghallen at 14:40 PM.
On Wednesday morning, May 4, TONO's delegation will travel from Oslo to Bergen by train. Representatives from the Online Media department, the marketing, reporting and communications departments will be there, among others.
– The media industry includes everything from advertising agencies, broadcasters, streaming services and production companies for film, TV, radio and podcasts. In other words, this is a large customer group that affects the entire TONO apparatus. It is valuable for us to be able to meet such a wide range of music users in one place, says Martinsen.
Follow TONO's social media channels for updates from Nordic Media Days in the coming days.