Superfans and community

We who work with songwriters' rights are concerned that there is no music industry without someone writing music. Not even if there were no performers recording and performing the music.

But what is music without someone to listen to it?

Maria Sanni is the manager of the rising star and smash hit Ramón, who recently sold out his first concert at Oslo Spektrum. She knows a lot about nurturing talent and creating fans and is a guest on the latest episode of Musikkskaperne.

You can hear the episode. here..

The man behind the music

Sanni started talent management when she was 17 years old, and was quickly headhunted by the agency Nordic Screens. From there she went to Universal Music and then to their in-house management. The zone.

Today she runs her own company, and in addition to Ramón, has just signed the group Metropolen.

– Ramón has an extremely large number of what the record company refers to as “superfans”. They are the ones who stand in the front row at every concert, stream the song at midnight, buy merch as soon as it is released and tell all their friends and family about Ramón. Simply put, his biggest ambassadors, she explains.

Building a community around your music and career helps create dedicated fans. Genuine connection with people in the comments section is more important now than ever before.

– When I was younger, pop stars were on glossy magazine covers, but didn't show what was going on behind the scenes on social media. They sold a lifestyle you could dream of. Now people want to get inside the real person.

https://open.spotify.com/episode/3k7dkcx0WMrBc8K2GmZyNp?si=aa15b6ae652d4b9e