Norwegians are increasingly streaming Norwegian music

12 percent of the music streamed by Norwegians is Norwegian. “The proportion is low, but it is going in a positive direction,” says TONO online director Inger Elise Mey.

 / 28/02/2014 /

TONO licenses streaming services for the Norwegian market on behalf of its 25,000 rights holders, and settles streaming royalties to rights holders at home and abroad based on the type of music Norwegians listen to. Based on distributed royalties, TONO can therefore determine the Norwegian share of streaming services.

– When we look at the various services together, Norwegian music accounts for 12 percent of the total, but the trend is increasing, says Inger Elise Mey.

In 2010, the Norwegian share was 9,5 percent. It has risen to 12,2 percent in 2013*. Nevertheless, there is still a long way to go to the share of Norwegian music sold in the CD's most golden years 12-13 years ago. - The streaming economy has exploded in recent years. The income of authors and authors has doubled year by year since 2009. In 2012, TONO paid out a total of 70 million online kroner to copyright holders in musical works. When we have finished summarizing the 2013 financial year, we will be able to publish even stronger figures. But because TONO pays out fees based on what is listened to, we have to send most of the fees to copyright holders abroad, especially to Anglo-American copyright holders, says Mey.

Inger Elise Mey, Director of Online and International Relations at TONO, mobile 92237982, email: mey@tono.no Willy Martinsen, Head of Communications at TONO, mobile 909 65 254, email: willy.martinsen@tono.no