Music has the power to change action, experience, mood, mood, party – yes, your life. It can also change restaurant visits, shopping experiences and sales.
The music in the promotional film was composed by Jonathan Sigsworth.
75 percent of Norwegians stated in a 2017 YouGov survey that background music contributes positively to a visit to a cafe, restaurant, pub, shopping mall and the like.
A large survey in 9 countries from 2017 showed that 8 out of 10 like to hear background music in stores when they shop. 7 out of 10 said that music helps them feel a connection to the store's brand.
A survey at the chain Gant showed that sales increased by 31,7 percent when background music that matched the brand was played compared to when background music that did not match the brand was played.
This survey showed that McDonald's increased sales by 9,1% when they played music that fit the brand, and that sales decreased by 4,3% when they played random music that was not aligned with the brand.
Having music in customer premises also means more satisfied employees. This 2018 American survey showed that 71 percent of employees in companies stated that they were more productive when they listened to music.
This survey from 2022 showed that happy music strengthened employees' experience of security and creativity.
Christmas in the store without the famous Christmas songs is missing something important. Summer in the store without summer hits is not quite the same. With our license Businesses can freely choose from the world's largest music repertoire. Only we can give businesses the opportunity to play today's or yesterday's popular music in their customer premises with the permission of the songwriters, composers and lyricists.
To use background music in businesses, you need permission from TONO and Gramo. You can get this in one place: At TONO. You can choose the sound source yourself: Radio, streaming services for businesses or other playback sources.
Remember that Spotify, Apple Music and so on do not allow their regular subscriptions to be used by businesses. There are a number of services tailored to the business market, just make sure you choose a solution that also lets you play the music people already know and love. Contact TONO at marked@tono.no if you would like advice on this.
TONO is owned by and manages the rights of those who write, compose and own the songs. Gramo represents the artists and record companies that own the recordings. Businesses that use recorded music in shops, cafes, restaurants, etc. must have a license from both companies. Both of these licenses are available from TONO.
See how the Normal chain uses music (as of December 2022).
Behind every song in a customer's premises are composers and lyricists who know the art of creating music that touches our hearts. With one TONO permit, which can be obtained by sending an email to marketed@tono.no, businesses can play almost any music they want, both known and unknown, with the composers' and lyricists' permission.
See how PelsPels barbershops use music
Here are some resources that demonstrate the value of music for businesses: