VG has a story in its print edition on Monday, November 14 (and online later that day) about TONO and how we bill certain channels. The newspaper writes that “artists who have been played a lot on NRK’s youth channel MP3 may have been cheated out of large sums by TONO (…)”. That is not true.
/ 14/11/2011 / codexOn some channels, TONO, like most TONO companies worldwide, uses statistical sampling to calculate remuneration for its members. This is a well-known and established method. However, it results in our members being "cheated out of large amounts".
Statistical selection, or sampling, means that for cost reasons, a few reported weeks are selected to represent the entire year. We do not use random samples, but choose six weeks that provide an even distribution throughout the year. The reason this method has been chosen is that it is an efficient and cost-saving way to settle. It is used on channels with a high degree of repetition, so that the selected weeks provide a representative sample.
The fact that you are billing based on a certain number of weeks means that you get money for only 6 weeks of radio play instead of 52 weeks, as stated in VG's article. The minute value used on channels with statistical selection is 8,66 times higher than it would have been if we had billed 52 weeks (i.e. 52/6). The minute value per play is higher to give . Nor is there less money that is billed on the channel in total when using statistical selection.
TONO is a non-profit organization owned and managed by its members. All proceeds from public performances of music are distributed to the rights holders, except for the costs associated with running TONO.
Jan Richard Kjelstrup Communications Manager99 24 86 87
Cato Strøm Managing Director92 21 63 19