PROGRAM: New possibilities for your music
Program
CONFERENCES: ANNE HILDE NESET (Artistic Director, New Music)
9:30 Registration and Coffee
10:00 Opening (collective intro from the organizations)
DO MOST PEOPLE UNDERSTAND CULTURE?
Kristin Valla, former editor of K/ culturalsites.net/
In an era where artistic quality is under pressure from market forces, a myriad of content producers and audience groups, how should we relate to the concept of culture?
MANAGING YOUR MUSIC RIGHTS
WHAT IS COPYRIGHT IN 2016?
Harald Sommerstad, lawyer
The music industry has been undergoing a massive digital paradigm shift over the past ten years. What challenges do composers and other rights holders face going forward?

2016 – A FATEFUL YEAR FOR COPYRIGHT?
Cato Strøm, CEO of TONO
Hardly ever before has copyright engaged so many people as strongly as what we are experiencing in our time. In the digital context, it is challenged from "all" sides, and is also changing. Not least, copyright is on the political agenda, both in the EU and in Norway.
"Should the songwriter also have money? BUT WE'VE ALREADY PAID THE ARTIST?!"
Tommy Tangløkken, Marketing Manager at TONO
Most concert organizers understand that musicians should be paid for concert performances. But the fact that the composer should also receive a TONO fee is incomprehensible to many. TONO Marketing Manager, Tommy Tangløkken, will talk about a part of TONO's business that many of the members are not very familiar with. He will also give specific tips on how you can help TONO help you.
SHOULD YOU SIGN A PUBLISHING AGREEMENT?
Kai Robøle, MD Waterfall Music, Deputy Chairman of Musikkforleggerne
Moving images and music are increasingly being connected, and the synchronization market has become one of the most important revenue opportunities in the music industry. Is publishing right for you?
MUSIC AS ART
WHAT IS CLASSICAL MUSIC IN 2016?
Asbjørn Schaathun, composer.
The clearly defined boundaries between art music and popular music are becoming increasingly blurred. How? And what exactly is “classical” music in 2016?
THE POTENTIAL OF NORWEGIAN MUSIC DRAMA
Panel discussion with Gisle Kverndokk, composer, Bjørn Heiseldal, producer and CEO, Mona Levin, theater critic and Per Boye Hansen, opera director.
What is needed to increase the proportion of Norwegian music within theater and drama?
13-14 LUNCH
INNOVATIVE PROMOTION OF YOUR MUSIC
ABOUT MODERN TECHNOLOGY AND THE MUSIC INDUSTRY IN THE FUTURE
Mona Fimreite, music lover, tech geek, X-major employee – Phonofile
Few realize the radical changes we face in the next 5-10 years. Heard of block chain, virtual reality or artificial intelligence? What does this mean for the spread and experience of music?
"HELLO MONTEBELLO"
Karpe Diem in conversation with Anne Hilde Neset
After four highly successful and classic album releases, Magdi Ytreeide Abdelmaguid and Chirag Patel wanted to challenge themselves and rethink the way they release music. The answer was "Heisann Montebello."
WHY IS EVERYONE GOING TO THE USA?
Steinar Fjeld, publisher, Obel AS and Rai Rai Publishing
Japan is the world's largest market for physical sales of records, South Korea is at the top in music exports – in addition, a number of Norwegian composers have made it big in Asia.
Steinar Fjeld, a pioneer with long-standing success in the market, gives a brief introduction to how you can become a hit in a growing market.
FROM PIANO EDUCATION VIA JOIK TO DISNEY'S FILM SUCCESS FROZEN
Frode Fjellheim, composer
Using the oldest living musical tradition in Europe as a starting point – and joik in particular – Fjellheim's composing career has taken very unexpected paths. Among other things, Fjellheim will talk about the compositional process behind the opening song to Frost – one of the biggest film successes ever. And welcome to an improvised crash course in joik!
AFTER THE FORMAL PROGRAM IS OVER, TONO INVITES ALL SEMINAR PARTICIPANTS TO THE TONO TENT AT YOUNGSTORGET. HERE ASKIL HOLM WILL INTERVIEW INE HOEM AND ANNELI DRECKER ABOUT SONGWRITING, AS PART OF THE CONCEPT “TONO SESSIONS”