Robin Jenssen in Music Makers
Robin Jenssen sees himself as a kind of football coach for songwriters, and has created success with Norwegian hits in a global market. Hear him on Musikkskaperne now.
/ 03/06/2025 / Kristian DugstadRobin Jenssen is a towering figure in Norwegian music exports. As CEO of Dsign Music, he has been involved in sending hundreds of Norwegian-owned songs out into the world – especially to the huge K-pop market. Now he also heads the European venture of Kreation Music Rights, owned by Korean SM Entertainment.
In TONO's podcast, Musikkskaperne, he compares his job to being a football coach – always looking for the right song, not necessarily the best one.
Why are Scandinavian songwriters successful in Korea? How many of the songs they write actually become hits? And how many do you have to write before you really get good? (Hint: around 400.) This is a motivational speech of an episode – full of drive and not entirely free of football references.