'- I want, as major commercial providers, that my music should be available to everyone. I just want to be paid fairly. Ine Hoem's statement from the panel debate summarizes the essence of the membership seminar at the UBC Conference Center on October 8. And Leif Dramstad received a standing ovation when he was awarded the TONO award.
/ 09/10/2013 / codexRagnar Bjerkreim, chairman of NOPA and board member of TONO, welcomed everyone and handed the floor to TONO chairman Bendik Hoftseth, who appealed to composers and copyright holders to take control again. We must be offensive, think new things and be more strongly understood as a positively motivated group in the face of technology and the general public. He illustrated this humorously by changing the red dot in the TONO logo to a green light.
Under the heading "Where is the music industry headed?", Swedish researcher Linda Portnoff explained the economics of the Swedish music industry, which has a turnover of 6,3 billion Swedish kronor. 1 billion comes from exports.
The consulting company Rambøll is currently working on a project similar to the Swedish one, which Portnoff led. The report, which will be presented in the spring of 2014, will map the Norwegian music economy. Rambøll's Jon Martin Sjøvold explained the project. TONO's director of the online area, Inger Elise Mey, addressed the streaming issue, putting it all in a historical perspective and highlighting some of the issues. Herman Foss, also from TONO, then went through the streaming settlement in detail, to great interest from the audience. Is the Copyright Act ripe for a softening? The panel debate, led by Martha Breen, included songwriter and artist Ine Hoem, Nordgård Committee chair Daniel Nordgård, TONO CEO Cato Strøm, NRK's Per Ole Hagen (who joined the panel in place of Digit Committee chair Torgeir Waterhouse, who was forced to withdraw), and journalist and author Jan Omdahl. Strøm advocated modernization, but also emphasized that the balance between rights holders on the one hand and commercial providers on the other has been in favor of the latter over the past 10 years. Jan Omdahl did not agree with this, but is still concerned that rights holders deserve fair payment. Ine Hoem received particular recognition from the audience with her statement:
Philip Kruse, author of the book "Music Publishing House - from copyright to cash", gave a lecture about the Norwegian music publishing industry, and concluded by presenting the TONO award as "Mediator of the Year" to Leif A. Dramstad (far right in the picture) to standing ovation.
The last lecture was about social media, and was given by Cecilie Staude and Svein Tore Marthinsen from BI. In short: Be active, share knowledge, be generous, answer questions and comments. Talk WITH your audience, not TO it. If you are open and available, you will be more interesting to your audience.
The membership seminar was organized in collaboration between TONO and the group associations NOPA, NKF and NMFF. The organizing committee also included the unorganized TONO board member Ine Hoem. The event was open to everyone, and the invitation was published clearly well in advance, including in the organizations' digital channels, as well as by email to 15,000 TONO licensees. The goal is to organize a similar seminar next fall.