TONO this morning urged its Twitter followers to give Norwegian songwriters a digital hug by streaming Norwegian music today. The call has generated great engagement.
/ 04/03/2014 / codexThe Twitter call was made on the basis that last Friday we were able to reveal that the Norwegian share across all streaming services is as low as 12 percent, based on figures from TONO/NCB. Here, Norway is far below our Nordic neighbors.
Four hours after the tweet was published, it had been retweeted more than 60 times, and the same call on TONO's Facebook pages has also been shared by many. We repeat the call: If you are going to stream music today, give Norwegian songwriters, composers, lyricists, musicians and artists a digital hug by choosing Norwegian! And for the record: The same call naturally also applies to those of you who prefer to buy music!