TONO's activities at Scandinavia's largest music congress

BY:LARM X TONO 2023

Songwriting economics with Synne Vo, Christine Dancke and Mats Lie Skåre and a deep dive into artificial intelligence. This is some of what TONO presents during this year's By:Larm.

 / 11/09/2023 /

On Thursday, September 15, the doors to one of the Nordic countries' largest industry gatherings will open again. By:Larm brings together the music industry from near and far for a rich conference program and concerts with exciting artists.

TONO is one of by:Larm's partners, and has its own TONO LOUNGE in the foyer of Dansens Hus. Below is an overview of TONO's sessions on by:Larm's conference program. All headings are clickable, and will take you to the information page about the panel on by:Larm's website.

Artificial intelligence and music creators – for better or worse

(In English) AI builds on everything that has previously been done. Those who made the "building blocks" - the creators - have never been asked for permission. In other words, big tech is profiting from others' work. How and why are they getting away with it, and what are the implications for the creators of music?

In the panel:
Ole Henrik Antonsen (Chairman of the Board. NOPA)
Inger Elise Mey (Head of International, TONO)
Arriën Molema (songwriter, chairman of BAM! and vice-president of CIAM)
Signe Eide, (musician, songwriter and master's student studying Information Security and Digital Forensics)

Time: Friday 15 September at 12:00

Location: Volcano Arena

Mini concert with Nadia Essah

As is tradition, TONO is once again offering a mini-concert during the day. This time, the young, promising Nadia Essah will be responsible for the musical break between the seminars.

Time: Thursday, September 14 at 12:45

Location: TONO LOUNGE, House of Dance

Splits and percentages

How do artists distribute their rights? How are splits and percentages distributed in the studio? Should the producer get TONO shares? What if an artist who did not write the song wants rights in the work?

The starting point for a music economy to exist is the songs. Without songs that people want to listen to, no one in the industry can make money. The songwriter's livelihood consists of many different cash flows and depends on a wide range of factors. Together with Christine Dancke, the audience gets to delve into the careers of two successful songwriters, Synne Vo and Mats Lie Skåre.

In the panel:
Synne Vorkinn (songwriter and artist)
Mats Lie Skåre (songwriter)
Christine Dancke (music promoter)

Time: Thursday, September 14 at 12:00

Location: Volcano Arena