Music in stores, salons and restaurants elevates the experience for both customers and employees. Here you can see why the Normal retail chain and the PelsPels barbershops place great importance on the music they play.
/ 20/01/2023 / Kristian DugstadStudies show that Norwegians find background music to be a positive factor in a visit to a cafe, restaurant, etc., and that the correct use of music in stores can increase revenue. Just before the turn of the year, TONO launched the campaign Music has power, which reminds Norwegian businesses that music is important for creating good customer experiences.
The campaign consists of a commercial and a information page about the benefits businesses can achieve by using music.
In connection with the campaign, we interviewed two TONO customers with a strong awareness of the value of their music use. In the videos below, you can see Esma Oulkadi, Regional Manager at Normal, and Jonis Gjika, Senior Barber at PelsPels, talk about how music affects the experience for both customers and employees.