Heisann EDVARD Prize! Magdi Omar Ytreeide Abdelmaguid and Chirag Rashmikant Patel have had enormous success with the album "Heisann Montebello". They have convinced music critics, they have had enormous amounts of media coverage, and not least they have really reached out to the people. Three sold-out evenings in Oslo Spektrum are testament to that. The foundation of the success is the songs – and the lyrics. […]
/ 22/12/2017 / codexHello EDVARD Prize!
Magdi Omar Ytreeide Abdelmaguid and Chirag Rashmikant Patel have had enormous success with the album "Heisann Montebello". They have convinced music critics, they have had enormous amounts of media coverage, and not least they have really reached out to the people. Three sold-out nights in Oslo Spektrum are testament to that.
The foundation of success is the songs – and the lyrics. In Karpe Diem's text universe we find politics, religion, metropolitan dynamics, inequalities, integration and comment fields. They provoke, chastise and irritate, while also possessing an incredible playfulness with words and sentences. They have an enormous flair for phonetics, groove, sound, and everything that must "work" in a popular musical universe. The result is a modern, musical poetry, which both has high-value qualities in isolation, and which stands in a legacy from poets like Jan Erik Vold, but which also appeals to 5-year-olds. They sing along to "Nav'er, Nav'er, Nav'er" and "Mullah, Mullah, Mullah", probably without fully understanding the content. To them, this just sounds "cool".
And therein lies much of the power and art behind Karpe Diem's success: Heavy artillery is fired with such great energy that it works for a large audience that does not necessarily have experienced the same thing as the creators, but who still find that it concerns them.
Photo: Little Big Sister/akm1k3