The award is a prize from colleagues to colleagues. It is being awarded for the 9th time, and the statutes state that “the award shall be given to a person or group who has made a significant effort to promote Norwegian song and music within the genres represented by the Norwegian Artists Association – pop/rock/related.” The award is a glass microphone by glass artist Camilla Prytz.
/ 12/10/2010 / codexThe jury's reasoning:
"This year's winner is a group for the very first time. It was formed in Ål in Hallingdal in 1990, and is thus a fresh and virile 20-year-old when we write 2010. After a year of cover songs in English, the group went into the studio with translated and reworked lyrics of the songs in the real Halling dialect. The result came in the form of the debut album 'Sylvspente Boots' on Øystein Sunde's record company Spinner. The album sold 50.000 copies and gave them a gold record on the first try. However, it turned out that the group did not only rely on poetic competence, but also on compositional competence. On the follow-up 'Pela Stein' from 1993, they had several self-composed contributions, and it was here that they got their first radio hit with 'Ei Krasafaren Steinbu', about a Halling man who gets lost in the mountains